Imagine Software

About

Simplifying complexity through visual clarity. I designed high-performance brand assets and user resources for Imagine Software, working within a rigorous visual framework. My focus was on transforming technical data into intuitive, engaging visuals that reduce cognitive load and streamline the user’s path to information.

Project Role

Designer

Tools

Adobe Illustrator
Adobe InDesign

01

White papers
A two-page professional white paper titled "Decoding MACRA for Emergency Physicians" by Imagine Software. The left page contains an introduction about MACRA and its benefits for providers. The right page explains the work in progress for MACRA, its impact on payment adjustments, participation methods, and the importance of quality reporting.

Visualizing data-driven insights.
I led the design and layout of comprehensive white papers, translating intricate industry analytics into digestible, professional resources. By prioritizing information hierarchy and clean typography, I turned complex medical billing concepts into approachable, high-value assets for stakeholders.

Two-page informational brochure about Medicare Part B Merit-based Incentive Payment System (MIPS). The left page shows eligibility criteria, excluded groups, and healthcare professional categories. The right page discusses how performance will be measured, focusing on quality and advancing care information, with sections of text explaining details.

02

Icon Set
A grid with icons related to employee benefits and resources, including medals, a heart, a megaphone, and hands, all in shades of blue and black.

Standardizing the user interface.
I developed a custom iconography suite designed for immediate recognition across Imagine Software’s digital ecosystem. These icons serve as a cohesive visual shorthand, improving navigation speed and ensuring a unified aesthetic across all applications and web properties.

A pixelated graphic with overlapping blue quadrants and the label '01 Culture' in the top left corner.
A graphic displaying various icons with labels related to workplace values: culture, core values, diversity, equity & inclusion, best-in-class benefits, personal & career growth, accessibility & inclusivity, employee resource group, and ImagineGives, each represented by a different blue icon on a light blue background.

03

Reflection

This project reinforced the power of design as a functional tool in data-heavy industries. Working within an established brand system taught me how to innovate within constraints—ensuring that every icon and layout served a specific purpose: to make complex financial workflows feel manageable. It was an exercise in precision, proving that when the subject matter is dense, the design must be exceptionally clear to maintain user trust and efficiency.