Hyonic

About

Defining a bold identity for modern hydration.
I led the creative direction and brand architecture for Hyonic, a portable hydration tablet designed for the fast-paced consumer. From visual identity to packaging strategy, I built a cohesive, high-energy brand that translates convenience and flavor into a premium shelf-ready presence.

Area of Focus

Creative Direction
Brand Identity & Architecture
Packaging Design
Visual Systems

Tools

Adobe Illustrator
Photoshop
Figma

01

Brand Guideline
A blue background with water ripples and a light flare, featuring the Helionic logo and the slogan "Sip Beyond Ordinary."

Engineering a scalable brand DNA.
I established a comprehensive visual language and tonal framework for Hyonic. By balancing a modern, airy aesthetic with distinct brand markers, I created a flexible system that ensures consistency across every consumer touchpoint while allowing for future product expansion.

Diagram explaining hyonic, showing reflection plus star equals hyonic, with text 'hyonic, sip beyond ordinary'.
Color palette with four color codes and a promotional graphic for hydration reengineering, featuring a blue background, a white logo, and the text 'hydration reengineered. Clean electrolytes. Functional ingredients. No compromise.'
A presentation page with branding guidelines, showing a logo, logo meaning, and color palette for 'Hyonic.' The slides include the logo's secondary version, its meaning, and color swatches with hex codes.

02

Print/Packaging
Two ambient outdoor posters featuring hydration tablets. The left poster highlights a citrus flavor with orange accents, while the right showcases a pomegranate flavor with pink accents. Both posters emphasize fun flavors and better hydration, with images of tablet containers, water ripples in the background, and the product website at the bottom.

Elevating shelf presence to lifestyle status.
I designed Hyonic’s packaging to bridge the gap between functional supplement and premium lifestyle essential. My approach focused on tactile appeal and visual clarity, positioning the brand as an intuitive, daily ritual for the health-conscious consumer.

Person holding a tube of hydronic hydration tablets outdoors, with a light blue shirt and dark blue bag, and a woman with a beige jacket carrying a hydronic tote bag against a blue sky.
Business card for Nino Tria, Operations Officer, includes contact details and a patterned logo for drinkhyonic.com.
Two tubes of hydronic hydration tablets with a blue and purple gradient label and white caps, placed outdoors on a stone surface with a blurred green background.
A blue sign with white text that reads 'Hydnic' and 'Sip Beyond Ordinary', on a metal barricade, with a woman in white clothing walking in the background.

03

Digital
Website homepage for Hyonic hydration drinks featuring product images, descriptions, and customer reviews.

Translating brand energy into digital conversion.
I led the end-to-end design for Hyonic’s digital ecosystem, transforming the visual identity into a high-performance web experience. By prioritizing engagement and user-friendly navigation, I created a seamless path from brand discovery to purchase.

04

Reflection

This project reinforced the importance of a cohesive brand ecosystem—ensuring that the energy felt on a smartphone screen translates seamlessly to the physical product. By aligning the digital experience with the tangible packaging, I created a unified brand presence that builds trust and recognition at every consumer touchpoint.