Hyonic

About

I led the creative direction and developed the brand identity for Hyonic, a new hydration tablet brand centered on convenience and flavor.

Project Role

Creative Direction
Brand Designer
Digital Design
Website Design

Tools

Adobe Illustrator
Photoshop
Figma

Brand Guideline

Developed a cohesive brand system, defining a visual language and tone that feels modern, airy, and distinct.

A blue background with water ripples and a light flare, featuring the Helionic logo and the slogan "Sip Beyond Ordinary."
A design split into two halves: the left side features a grid of white stylized logo symbols on a dark background, while the right side has the same logo symbols and the text "hyonic" and "Sip Beyond Ordinary" in blue on a light background.
Diagram explaining hyonic, showing reflection plus star equals hyonic, with text 'hyonic, sip beyond ordinary'. 
Print/Packaging

Approached packaging design with the goal of positioning Hyonic as an everyday lifestyle brand.

Two ambient outdoor posters featuring hydration tablets. The left poster highlights a citrus flavor with orange accents, while the right showcases a pomegranate flavor with pink accents. Both posters emphasize fun flavors and better hydration, with images of tablet containers, water ripples in the background, and the product website at the bottom.
Business card for Nino Tria, Operations Officer, includes contact details and a patterned logo for drinkhyonic.com.
A blue sign with white text that reads 'Hydnic' and 'Sip Beyond Ordinary', on a metal barricade, with a woman in white clothing walking in the background. 
Digital

Led the digital design for Hyonic’s website and online assets, translating the brand identity into an engaging, user-friendly experience.

Website homepage for Hyonic hydration drinks featuring product images, descriptions, and customer reviews.