Hyonic
About
Led creative direction and brand design for Hyonic, a new hydration tablet brand focused on convenience and flavor. I created the visual identity and packaging system, working closely with stakeholders to ensure the brand’s personality and mission came through clearly across every touchpoint.
Project Role
Creative Direction
Brand Designer
Digital Design
Website Design
Tools
Adobe Illustrator
Photoshop
Figma
Brand GuidelineDeveloped a cohesive brand system, defining a visual language and tone that feels modern, airy, and distinct.
Built out guidelines for logo usage, color, and type to express Hyonic’s unique, elevated presence across all touchpoints.
Print/PackagingApproached packaging design with the goal of positioning Hyonic as an everyday lifestyle brand.
Focused on creating clean, approachable visuals and practical formats that fit seamlessly into daily routines—whether at home, work, or on the go.
DigitalLed the digital design for Hyonic’s website and online assets, translating the brand identity into an engaging, user-friendly experience.
Collaborated with stakeholders to highlight convenience and flavor through visuals and content.
