Gary Sinise Foundation

About

Amplifying a mission-driven brand across all touchpoints.
As an in-house designer for the Gary Sinise Foundation, I drive the creative execution for a wide array of internal and external brand assets. My work focuses on building a consistent, professional presence that resonates with both the donor community and the veterans we serve.

Area of Focus

Event Branding
Brand Alignment
Digital Content Strategy

Tools

Figma
Photoshop
Illustrator
Indesign

01

RISE Program

Humanizing the clinical intake process.
I designed streamlined interfaces for Talkiatry that turn complex medical steps into an approachable journey. By focusing on accessibility and speed-to-care, I helped reduce drop-off rates and built a foundation of trust for patients seeking psychiatric support.

02

Paid Ad

03

Reflection

Managing an in-house brand with multiple sub-identities has deepened my expertise in creative agility. Whether I am branding a new event from the ground up or adapting established styles for digital platforms, the goal is always to balance individual event personality with the Foundation’s overarching legacy. This experience has taught me how to scale a brand across diverse mediums while maintaining the integrity and emotional weight of a high-profile mission.